
Vapor

A decades-long back-and-forth battle for brand ownership between the German drugmaker Merck KGaA and Merck & Co. of the US has just swung the German firm’s way.
The UK’s High Court of Justice has ruled 
that Merck & Co. repeatedly infringed Merck KGaA’s use of the Merck 
name in the UK, causing a “disturbance” to Merck KGaA’s copyright and 
confusion about ownership of the name. Merck KGaA cited 16 cases of 
copyright infringement during the case. The ruling upholds a 2016 
judgment that Merck & Co. had contravened copyright law in the UK. 
In the latest ruling, the judge determined that the infringements were 
willful rather than dishonest.
Before World War I, Merck & 
Co. was the US branch of Merck KGaA. But the US seized Merck & Co. 
in post-war reparations. An agreement reached in 1955—which remains in 
place—holds that only Merck & Co. can use the Merck name in the US 
and Canada, and only Merck KGaA can use it in the rest of the world.
But
 the 1955 agreement did not anticipate the internet. The infringements 
cited in the latest UK ruling relate to Merck & Co.’s branding of 
websites in part targeted at the UK, the promotion of merck.com in the 
UK, and the use of @merck.com email addresses for employees outside 
permitted territories.
Despite the ruling, Merck & Co. shows 
no signs of throwing in the towel. The US firm is 4 years into a lawsuit
 filed in New Jersey in which it alleges its trademark has been 
infringed by none other than Merck KGaA.
Source: https://cen.acs.org/index.html
Author:Alex Scott
Editor:Vapor