Vapor
A North Carolina firm wants to secure a federal trademark on the name “Park City” as it applies to furniture, an application to the United States Patent and Trademark Office that has received little publicity even after an earlier trademark application involving the name of the community by Park City Mountain Resort owner Vail Resorts spurred widespread opposition.
Lexington Furniture Industries, Inc.,
which conducts business as Lexington Home Brands, filed the application
last summer and there has been limited movement since then. The Patent
and Trademark Office process is sometimes lengthy with periods of
inaction. The Thomasville, North Carolina, firm’s application indicates
the trademark is sought exclusively for furniture, meaning the
application is narrow in scope.
The Patent and Trademark Office
in October indicated in a letter to Lexington Furniture Industries, Inc.
the firm must submit additional information about the name “Park City”
and the relationship to the community.
“Applicant must provide a
written statement explaining whether the goods are manufactured,
packaged, shipped from, sold in or in close proximity to, or have any
other connection (such as a corporate headquarters or original first
store) with the geographic location named in the mark,” the letter from
the Patent and Trademark Office said.
The letter added:
“Applicant must also answer the following: What, if any, connection does
Park City mean as used in applicant’s mark?”
Lexington Home
Brands offers a series of lines named after places. The website lists
names like “Oyster Bay,” “Laurel Canyon,” “Bal Harbour” and “Longboat
Key.” The Barclay Butera lines are also listed as under the corporate
umbrella of Lexington Home Brands. They include names like “Malibu,”
“Newport” and “Brentwood.” There is a Barclay Butera-branded store in
Park City just off Main Street.
An executive with Lexington Home
Brands has declined to comment about the trademark application,
indicating the firm does not make public statements about topics like
the application and that business plans are proprietary. The executive
also noted Lexington Furniture Industries, Inc. is privately held.
The
Lexington Furniture Industries, Inc. application for a “Park City”
trademark follows four years after a polarizing trademark bid by Vail
Resorts for the same name. The Colorado-based firm wanted to secure a
“Park City” trademark as it relates to a mountain resort. The
application was condemned in the community as a broad swath of Parkites
and businesses, as well as the municipal government, worried about a
corporation like Vail Resorts holding a trademark on the name “Park
City.” Vail Resorts argued the trademark application was narrowly
crafted and it would not pursue cases against other businesses with the
name of the community in their moniker. It also argued at the time it
wanted to guard against another operator of a ski area using the name
“Park City.”
Vail Resorts scrapped the trademark efforts as the
opposition mounted, including a large rally outside the Marsac Building
while City Hall officials and a Vail Resorts team met inside. The Vail
Resorts dispute influenced a series of businesses with the name “Park
City” as part of their own monikers to seek trademarks.
Source:www.parkrecord.com
Author:Jay Hamburger
Editor:Vapor